Project Summary
We had the pleasure of collaborating with Plant Forged Physique, a vegan coaching and supplement brand, on a complete redesign of their
WooCommerce/WordPress website. The main goals of this project were to update the site with their revamped branding, enhance user experience, and ensure that the shop element of their brand had more of a focus.
We implemented a comprehensive shop all page to streamline navigation, integrated filters for easy product search, and included product brands as part of the filtering options. Additionally, we revamped product bundle pages for smoother user interaction and improved visual appeal. A mega menu was introduced to facilitate quick access to specific product categories, brand information, and service offerings.
Plant Forged Physique have also developed their own vegan leather lifting belts and straps (which I thought was so cool!) so we also wanted to make sure these were adequately showcased on the site as featured products and with a call out special section on the home page, as well as in the mega menu too.
For the service component of the business, we split out the service pages and added in anchor links and icons at the top of the page. This allows users to be able to quickly navigate to relevant content and find (and sign up for!) the most suitable service offering for them.
I have a passion for the health and fitness industry and have previously worked with a lot of brands in this space, so I loved working on this project for Caitlin and Cassandra at Plant Forged Physique and bringing their new site to life!
