I had the pleasure of collaborating with Susan Reoch on a WordPress website design for her new business, The UX Copywriter. This project involved not only creating a new website, but also revamping and consolidating scattered content and pages from her existing copywriting site. These pages were originally spread across different platforms, including ThriveCart and ConvertKit, each with it’s wn unique design. Our goal was to centralise all of these elements within the new website while ensuring design consistency throughout to match the new business branding.
The other primary objectives were to infuse The UX Copywriter’s fun and vibrant branding into the website while maintaining clear navigation, accessibility, and an excellent user experience. A notable challenge was dealing with sales pages packed with content, and making sure that the text was broken up to be easy to read and engaging, while still having a seamless flow.
Throughout the project we also discovered that the images originally provided didn’t match the vision that Susan had, so we both worked together with designer MJ Pix to create some amazing imagery to really help bring the website to life.
The result is a user-friendly website that reflects the lively brand identity, and clearly communicates everything the business offers. Every element was thoughtfully designed to entice website users into action, whether it’s signing up for courses, joining the mailing list, or downloading valuable free resources.