Precision Performance Coaching is a personal training and online coaching service based in Melbourne. Munya wanted to take his service offering to the next level, with a website to showcase his services, client transformations as well as sharing his extensive knowledge via blog posts.
For this website project we wanted to make sure we not only showcased client transformation images, but also shared stories being each client and their journey training with PPC. While he already had a logo previously created, we wanted to keep the previous colour tones and aesthetic used while expanding on this further.
An ongoing client, we are continually working with PPC owner Munya on business development and digital marketing strategies.
We recently rebuilt the whole PPC website from scratch. It was previously created and customised with a pre-made theme, but this had challenges of outdated sections and plugins and a slow website speed (not ideal for SEO, and general user experience). Even adding our speed optimising plugins the best we could do for the speed, prior to the rebuild, was a page load time reduction from 12 seconds to 7. This was still a great improvement, but not where we wanted it to be.
Since the rebuild the new page load speed is around 1.5 – 2 seconds, which is also on a cheap, shared server host, and the whole website is a lot cleaner and functioning better.
PPC will soon be moving to our own hosting, on a private Australian server, which will help to both improve page speed even further, and also security.