Project Summary
HB Technologies, a leading managed IT services company in New Zealand, approached us to redesign their website as part of a broader rebranding project. Working once again with Ally from The Launch Project, we were tasked with creating a modern, professional site that reflected their updated brand and ever expanding business.
The primary goals for the new website were to modernise the look and feel, better structure their service offerings, and create a clear, user-friendly experience for their clients. We also needed to ensure the design aligned with their new branding and showcased their story, values, commitment to sustainability, and the sectors they service.
A key part of the project was updating the website structure to make the service offerings clearer. We introduced sector-specific pages for the industries they support, helping visitors quickly find relevant information. A new mega menu was also incorporated to make navigation across the expanded site simple and intuitive.
Additional updates included new pages about HBT’s story, values, sustainability initiatives, charity work, a dedicated careers section, and team bios to introduce the people behind the business. Their blog/insights area was also refreshed with a new filtering system, making it easy for users to find topics of interest, and blog posts were internally linked from key service and sector pages for better engagement and SEO. This was a big project with 38 pages and 20 posts created by us!
To improve client support, a new client portal page was also added with quick links to their support app, email, and direct phone contacts. On the contact page, we incorporated an additional map showing their service areas alongside their office locations.
As with all of our projects, the website was optimised for speed, security, SEO, and mobile responsiveness – ensuring not only a great design but also a high-performing site that’s easy for the HBT team to update moving forward.
The feedback from the HB Technologies team has been fantastic and they love the end result!
Initial reaction… WOW!!! Not only is it a true reflection of who we are, what we do and who with, it’s a great platform we will utilise to enhance our client-facing persona and messaging.
It really does look great! We are excited about launch, thanks for all your work and inspiration.
It was a pleasure to work with the HBT team and The Launch Project on bringing this new chapter of their business to life online. We’re excited to see where their journey takes them next!
